This Pet Food Brand Launches #SomeHeroesWearCollars Contest To Honor Heroic Animals

‘I and Love and You’ started as a small pet food store in Boulder, Colorado, creating raw food for pets before real, healthy pet food become a trend. They realized that there were like-minded people who wanted the same real food for their pets.

“It became our passion to make truly high quality pet food accessible for all. We’re still independent and employee-owned, but our dream has grown into a mission: to help all pets live happier, healthier lives,” reads the website.

The pet food company believes that the best food should be available to all furry animals. They celebrate the incredible bond between human and pet and that’s why their company is called “I and love and you.”

Recently, they launched the #SomeHeroesWearCollars contest to honor heroic cats and dogs. “We know #SomeHeroesWearCollars too, so tell us why your pet is your hero – maybe your furry friend has made a difference in your life, a friend, family member, stranger (or another pet’s life).”

You can share your story on Instagram with #SomeHeroesWearCollars and tag @iandloveandyoupet, for a chance to win some treats and prizes for your furry buddies. The 10 finalists will have a full month of “I and love and you” food & treats and for the winner, the hero will get 1-year supply and donation to a rescue or charity of their choice.

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Go ahead, name a better duo.

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